Clear Book Insights Financial Analysis for E-commerce Businesses
FINANCIAL ANALYSIS FOR E-COMMERCE BUSINESSES

Is Your Business Actually Making Money?

Generating sales doesn't always mean making a profit. We analyse your business finances to show you where you're making money, where you're losing money, and what's eating into your profits.

From product costs and advertising expenses to operating costs and cash flow, we help you understand the real financial picture of your business.

See How It Works
Clear breakdown of your business finances
Read-only financial data. No bank logins required
Your information is handled confidentially

Monthly Financial Breakdown

Revenue, expenses & net balance

Illustrative Example
Total Revenue $105,000
Total Costs $86,500
Net Profit $18,500
Where The Money Went:
Product Costs & Shipping $42,000 (40%)
Advertising Expenses $31,500 (30%)
Operating Expenses & Fees $13,000 (12%)
Remaining Profit $18,500 (18%)

Simplified demonstration. We look at your actual data to find your real numbers.

Understand Where Your Business Makes and Loses Money

We look at different parts of your business to help you understand what's profitable, what's costing you money, and where your attention is needed.

Which Products Actually Make You Money?

Not every product that generates sales generates profit. We examine product revenue, product costs, advertising, shipping, payment fees, and returns to estimate how much profit each product contributes.

Example Insight: Identify products that generate strong sales but leave little or no profit.

Is Your Advertising Spending Paying Off?

We analyse your advertising expenses alongside the sales they generate to help identify campaigns that are performing well and campaigns that may be costing more than they're bringing in.

Example Insight: Understand where your advertising budget is going and which campaigns need attention.

Where Is Your Business Spending Money?

We review your business expenses to identify unnecessary costs, increasing expenses, subscriptions, and other spending that may be reducing your profits.

Example Insight: Find expenses that deserve a closer look.

How Much Money Is Stuck in Inventory?

We examine available inventory and sales information to help identify slow-moving products, excess stock, and money tied up in products that aren't selling.

Example Insight: Understand which products are moving and which are sitting unsold.

How Much Cash Does Your Business Really Have?

We examine incoming and outgoing money to help you understand your cash position and prepare for upcoming business expenses.

Example Insight: Get a clearer picture of upcoming cash requirements.

How Much Profit Is Your Business Actually Making?

We bring together available revenue and expense information to estimate your overall business profitability and show you where money is being earned or lost.

Example Insight: Understand the financial health of your business beyond sales numbers.
ILLUSTRATIVE EXAMPLE USING HYPOTHETICAL DATA

Here's What Your Financial Analysis Can Reveal

Two products can generate similar sales but produce very different profits. Here's a simplified example of how we identify the difference.

Product Revenue Total Costs Estimated Profit Profit Margin
Product A $50,000 $32,000 +$18,000
36%
Product B $35,000 $31,500 +$3,500
10%
Product C $20,000 $23,000 -$3,000
-15%
Observation 1

Product A is generating the highest profit.

Observation 2

Product B is profitable, but its margin is considerably lower.

Observation 3

Product C is losing money despite generating $20,000 in revenue.

Why this matters: This is why looking at sales alone can be misleading. A product can generate thousands of dollars in revenue and still lose money.

All figures are hypothetical and provided for demonstration purposes only. Actual analysis depends on the data supplied.

Clear Answers. Not Complicated Reports.

You receive practical information that helps you make informed decisions without wading through pages of accounting jargon.

Profit & Loss Breakdown

Understand how much money your business earns, spends, and keeps.

Product Performance Report

See which products are profitable and which products are reducing your profits.

Financial Problem Areas

Identify expenses, products, and business activities that deserve closer attention.

Clear Action Points

Receive practical findings explaining what needs attention and why.

Recommendations are based on the financial information available. Business decisions remain with the owner.

Getting Your Business Analysed Is Simple

A straightforward three-step process designed to respect your time.

1

Share Your Financial Data

Tell us about your business and share the relevant financial reports. We use read-only exports and never require passwords.

2

We Analyse Your Business

We examine your revenue, expenses, products, advertising, and margins to highlight what makes or loses money.

3

Receive Your Analysis

You receive an easy-to-understand financial report explaining the findings and recommended next steps.

Your Business Data Deserves Careful Handling

We treat your confidential business data with strict security standards.

Confidentiality

A mutual NDA can be signed before any financial files are shared.

No Passwords Required

We work with read-only financial exports. We do not request bank, Stripe, or Shopify passwords.

Data Control

Your files are used only for the agreed analysis and can be deleted upon request.

Clear Book Insights is an independent financial analysis service, not a CPA firm. Our analysis does not constitute tax, legal, or investment advice.

Meet the Analyst Behind Clear Book Insights

Shivam Nama

Hi, I'm Shivam Nama. I work with business financial data to understand how businesses generate revenue, where their money goes, and what affects their profitability. My goal is to make financial information easier to understand so business owners can make more informed decisions.

Working With:
QuickBooks Online Xero Microsoft Excel Power BI Tally Prime Shopify Financial Data
Initial Offer

We're Currently Welcoming Our First Clients

We are onboarding a small number of founding clients. As part of our initial offer, we're providing a free financial review of your business's top 3 products.

Questions Business Owners Often Ask

Direct answers to common questions about our service.

Stop Guessing. Understand Your Business Finances.

Find out where your business makes money, where it loses money, and what's affecting your profitability.